How to Sell Your Home During the Winter Season

It’s the most wonderful time of the year... to sell? Snow and icy roads galore are upon us but winter may still be a great...

Susana Murphy

December 2nd, 2020

4 min read

It’s the most wonderful time of the year... to sell?

Snow and icy roads galore are upon us but winter may still be a great time to sell your home - especially if you're ready to get settled by spring. There tend to be more serious buyers in the winter season and coupled with there being less competition on the market it's possible that listing your home during the winter will help you secure a fast sale.

If you’ve been contemplating whether you should brave the snow and list your home now we've made a list of 5 things that will help you sell your home before the weather warms up!

Put Your Best Foot Forward Online

As Dave Ramsey says, “the internet has no seasons.” Since most people would rather be cozied up on the couch in the winter and virtual showings are the first step for most buyers right now, making sure your home has a good online presence is very important. Most buyers will start their search online before in person. In fact, according to NAR the share of home buyers who used the internet to search for a home increased to an all-time high of 97% this year.

Leveraging the power of high-quality photography, virtual walk-through tours, and videos has never been so important but when you pair it with cold weather and snow it becomes vital.

Be Flexible in Showing Times and Methods

This is one of the busiest times of the year and with extra hurdles to jump this year like planning holiday celebrations online and shipping holiday gifts to family in time, free time might be hard to come by. The good news here is that most folks do tend to take more time off work around the holidays leaving more time to search for their new home. Once the holidays are over, there are a few 3-day weekends in January which are perfect to host virtual open houses and schedule showings.

Offering a virtual tour option for your home is vital in today's world so don't be surprised if you're getting a lot of showing over FaceTime or Zoom - that doesn't mean a buyer is any less serious.

Work With What You Have

When the sun sets at 4 PM and your beautiful lawn is covered by snow, it’s a lot harder to show off your home’s exterior. Make sure that your lights around the house - holiday and decor lights, as well as year-round outdoor lighting, are all set up and turned on when the sun goes down. If you took advantage of the warm weather this summer by making some improvements to your curb appeal make sure to disclose those upgrades to us as we'll make sure that any potential buyers are aware of upgrades being made around the house..

Keep Budgets and Timelines in Mind

As we wrap up the end of the year, a lot of people are tied up with other financial obligations such as holiday gifts, paying taxes, and making sure their own houses and vehicles are winter-ready. While typically this may cause a lot of buyers to not want to invest in a home at this time of year this year is anything but normal. Buyers are competing by offering over asking and homes are selling quickly - the holidays may slow that down a bit but we expect thing to heat up again by the time the trees have all been taken down.

Staying "Show Ready" Makes a Difference

While keeping your home show-ready during the winter may be more difficult it's not impossible. You’ll need to minimize the amount of snow and slush people bring through the door and will need to keep up with putting away the wrapping paper and holiday prepping that you’re doing yourself. You’ll also end up plowing the driveway and sidewalks for any potential visitors.

Keep things cozy and warm inside by turning the lights on, putting the heat up a couple of clicks and of course lighting a fire if you can.

Whether you’re ready to brave it out in the snow and sell or snuggle up until spring and wait, we’ll be here when you’re ready.

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About the author

Susana Murphy

508-345-5632

I'm Susana Murphy, and I founded ALANTE with a clear vision and a passion for redefining what real estate should be. Let me share with you why ALANTE exists, what we stand for, and what we aim to offer both our valued clients and our dedicated agents. ALANTE Real Estate wasn't just a business venture for me—it was a calling born out of a deep-seated belief in doing things differently, and doing them better. Having been in the real estate industry since 2005 myself as a top producing Realtor, I saw firsthand the immense potential for innovation and improvement. I recognized that traditional practices were falling short in meeting the evolving needs of clients and agents alike. My vision for ALANTE was simple yet profound: to elevate the real estate experience by combining cutting-edge technology combined with story driven marketing and timeless values. In an industry often defined by transactions, I wanted to focus on service. I wanted to create a space where clients felt heard, valued, and supported every step of the way, and where agents could thrive in an environment that prioritizes collaboration, growth, support and integrity. At ALANTE, we believe in offering our clients more than just transactions—we offer them transformative experiences. We understand that buying or selling a home is not just a financial decision; it's an emotional journey filled with dreams, aspirations, and life-changing moments. That's why we approach each interaction with empathy, expertise, and a genuine desire to exceed expectations. For our agents, ALANTE is more than just a brokerage—it's a community of like-minded professionals committed to excellence. We provide our agents with the tools, training, and support they need to succeed, all while fostering a culture of mutual respect, collaboration, and continuous learning. We believe that empowered agents create exceptional experiences for our clients, and that belief is at the core of everything we do. In an industry that's constantly evolving, we remain steadfast in our commitment to innovation and adaptability. We embrace technology not as a replacement for human connection, but as a catalyst for enhancing it. From advanced marketing strategies to streamlined processes, we leverage technology to enhance efficiency, transparency, and results. We don't just meet industry standards—we set new ones. We believe in raising the bar and redefining what it means to be a leader in real estate. Our dedication to excellence, integrity, and client satisfaction sets us apart, and it's what drives us to continually push boundaries and exceed expectations. So, whether you're a client looking for a personalized, unparalleled real estate experience or an agent seeking a supportive, forward-thinking brokerage, we invite you to join us on this extraordinary journey. Together, we're not just reimagining real estate—we're elevating it to new heights. Welcome to ALANTE Real Estate, where your vision meets our passion.