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    10 lessons for 10 years: Happy Birthday ALANTE real estate! 🎈

    Celebrating 10 years of ALANTE real estate🎉 April 1st marks 10 years (WOW) from the day I decided to go from just a Realtor...

    • Susana Murphy
    • April 3rd, 2023
    • 2 min read

    Celebrating 10 years of ALANTE real estate🎉

    April 1st marks 10 years (WOW) from the day I decided to go from just a Realtor to Broker/Owner, the goal was simple, to elevate the standard for both the consumer and the agents. 

    I never understood why the consumer was receiving, for the large sum they were paying us, such a poor marketing, services and more often than none, poor results. 

    I never understood why agents were never being taught how to run a business so they would learn to feed themselves instead of constantly have to rely on handouts from their company or 3rd party vendors.

    The 80/20% rule applies everywhere, in real estate is more like 90/10% 

    I chose to focus on bringing more 90%’s into the 10% side by providing extraordinary support, marketing and systems, why? Because that’s how the customer wins, the industry wins and ultimately, the agent. That’s how you elevate.

    I am grateful to all that have put their trust in me thus far and excited to see many more agents and customers win over the next 10 yrs."

    some reflection…

    Humbled and Grateful

    Susana

    10 lessons I learned during 10 years:

    Obsess over the customer not your competition.

     

    You can’t want it for them more than they want it for themselves, drive is important.

     

    You know you’ve hired right when you can stop micromanaging.

     

    Decide what you want to be known for and go all in on that, ignore the shiny objects.

     

    Celebrate the wins but mostly celebrate people and their wins.

     

    Never a failure, always a lesson. Embrace the failures for that’s how you grow.

     

    It’s ok to be vulnerable, shed a tear, admit when you F-up, humanize leadership.

     

    Poor decisions are made out of scarcity. Scarcity creates fear. Fear kills the vision.

    Balance in seasonal, embrace it when you can.

    MOVE FORWARD, ALANTE.

    Be ALANTE.

     

    Join the movement

    Be ALANTE.

     

    Be a part of the next 10 with us

    Author Photo
    About the author

    Susana Murphy

    508-345-5632
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    I'm Susana Murphy, and I founded ALANTE with a clear vision and a passion for redefining what real estate should be. Let me share with you why ALANTE exists, what we stand for, and what we aim to offer both our valued clients and our dedicated agents. ALANTE Real Estate wasn't just a business venture for me—it was a calling born out of a deep-seated belief in doing things differently, and doing them better. Having been in the real estate industry since 2005 myself as a top producing Realtor, I saw firsthand the immense potential for innovation and improvement. I recognized that traditional practices were falling short in meeting the evolving needs of clients and agents alike. My vision for ALANTE was simple yet profound: to elevate the real estate experience by combining cutting-edge technology combined with story driven marketing and timeless values. In an industry often defined by transactions, I wanted to focus on service. I wanted to create a space where clients felt heard, valued, and supported every step of the way, and where agents could thrive in an environment that prioritizes collaboration, growth, support and integrity. At ALANTE, we believe in offering our clients more than just transactions—we offer them transformative experiences. We understand that buying or selling a home is not just a financial decision; it's an emotional journey filled with dreams, aspirations, and life-changing moments. That's why we approach each interaction with empathy, expertise, and a genuine desire to exceed expectations. For our agents, ALANTE is more than just a brokerage—it's a community of like-minded professionals committed to excellence. We provide our agents with the tools, training, and support they need to succeed, all while fostering a culture of mutual respect, collaboration, and continuous learning. We believe that empowered agents create exceptional experiences for our clients, and that belief is at the core of everything we do. In an industry that's constantly evolving, we remain steadfast in our commitment to innovation and adaptability. We embrace technology not as a replacement for human connection, but as a catalyst for enhancing it. From advanced marketing strategies to streamlined processes, we leverage technology to enhance efficiency, transparency, and results. We don't just meet industry standards—we set new ones. We believe in raising the bar and redefining what it means to be a leader in real estate. Our dedication to excellence, integrity, and client satisfaction sets us apart, and it's what drives us to continually push boundaries and exceed expectations. So, whether you're a client looking for a personalized, unparalleled real estate experience or an agent seeking a supportive, forward-thinking brokerage, we invite you to join us on this extraordinary journey. Together, we're not just reimagining real estate—we're elevating it to new heights. Welcome to ALANTE Real Estate, where your vision meets our passion.

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