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    Real Estate you should know

    How Your Home’s “Deal Breaker” Can Attract the Perfect Buyer

    When you’re starting the process of selling your home, be prepared to see your home in a whole new light. A really, really...

    • Susana Murphy
    • April 15th, 2020
    • 4 min read

    When you’re starting the process of selling your home, be prepared to see your home in a whole new light.

    A really, really bright light. That’s because buyers will notice all the great things about your home...and also all the not-so-great features that you’ve learned to live with over the years. Small issues, like a creaky stair and outdated fixtures, are easily identified and fixed. However, there are potential issues that can’t easily be so easily resolved. In fact, they might be a “deal-breaker” that can turn off a potential buyer immediately.

    Don’t panic just yet. A good real estate agent doesn’t just sell a house, they sell a house to the right buyer. In the case of “deal breakers,” what can seem like a negative to an average person might be something highly-sought by another. Or, with the right staging and a few strategic changes, the true opportunity can be made clear to even skeptical buyers. Here are a few of the most common scenarios where this can happen:

    The deal-breaker: Your home is located near a super-busy intersection.

    What was once a quiet street turned into a constant traffic jam once a few developments popped up over the years. Or, what was once empty fields turned into everyone’s favorite shopping destination. No matter what happened, it now takes at least five minutes to leave your driveway.

    The bright side: Traffic doesn’t matter when you work from home.

    For a growing number of workers, a commute involves going from their bedroom to their home office. This type of buyer might not care about the traffic and can instead time their errands around the busiest times of the day. Attract them by turning that spare guest room into an ideal home office and maybe adding a few smart home devices that make life more convenient for the work-from-home life.

    The deal-breaker: Your home is located next to an eyesore.

    Your neighbors have very different ideas of what “tasteful” decor means, or a new business popped up that takes away from the whole neighborhood vibe of your block. Or, your home is located next to a cemetery — which never bothered you, but the view might turn off prospective buyers.

    The bright side: That’s what landscaping is for.

    While you can’t stop your neighbor from getting the mail in his robe, you can obscure a less-than-ideal view by rethinking your exterior landscaping. Privacy fences, hedges, bushes, and even bamboo (depending on your area) help define your property line while hiding eyesores. It’s a small investment, but one that will pay off.

    The deal-breaker: Your home doesn’t get any natural light.

    It could be the floorplan, the angle of your lot or just bad luck with window placement, especially if you live in an older home. No matter what time of day, your home tends to have a cave-like feel that’s at odds with the light and airy look that most potential homeowners look for.

    The bright side: Paint, window treatments and lighting go far to boost brightness.

    You’d be surprised at what a difference re-painting your rooms can make in terms of natural light. Keep color choices simple and opt for a white shade that isn’t too stark, like Benjamin Moore’s Simply White (a favorite among decorators for small, dark rooms). Remove any heavy curtains in favor of sheer or linen panels — and while you’re at it, update any blinds you have. (Dusty, worn-out blinds can filter what little light into dim shadows.) Finally, subtly increase the lighting in any dark spaces. Instead of relying on just overhead or floor lights, add in table lamps at eye level, under-cabinet lights and task lighting. The type of lighting matters, too: Nix torchiere-style lights, which focus light upwards (creating dark shadows on either side). While you’re at it, replace any “soft white” bulbs, which cast yellowish tones, in favor of “bright white” bulbs.

    Did We Miss Your Deal-Breaker?

    While we tried to cover the most common “deal breakers” that sellers often encounter when they put their home up for sale… The ones that could affect your home sale might not have been mentioned.

    We know that every seller has different timelines and priorities.

    If you’re concerned about potential deal breakers, we’re here to listen to your concerns and help walk you through the process

    Let's Talk

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    About the author

    Susana Murphy

    508-345-5632
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    I'm Susana Murphy, and I founded ALANTE with a clear vision and a passion for redefining what real estate should be. Let me share with you why ALANTE exists, what we stand for, and what we aim to offer both our valued clients and our dedicated agents. ALANTE Real Estate wasn't just a business venture for me—it was a calling born out of a deep-seated belief in doing things differently, and doing them better. Having been in the real estate industry since 2005 myself as a top producing Realtor, I saw firsthand the immense potential for innovation and improvement. I recognized that traditional practices were falling short in meeting the evolving needs of clients and agents alike. My vision for ALANTE was simple yet profound: to elevate the real estate experience by combining cutting-edge technology combined with story driven marketing and timeless values. In an industry often defined by transactions, I wanted to focus on service. I wanted to create a space where clients felt heard, valued, and supported every step of the way, and where agents could thrive in an environment that prioritizes collaboration, growth, support and integrity. At ALANTE, we believe in offering our clients more than just transactions—we offer them transformative experiences. We understand that buying or selling a home is not just a financial decision; it's an emotional journey filled with dreams, aspirations, and life-changing moments. That's why we approach each interaction with empathy, expertise, and a genuine desire to exceed expectations. For our agents, ALANTE is more than just a brokerage—it's a community of like-minded professionals committed to excellence. We provide our agents with the tools, training, and support they need to succeed, all while fostering a culture of mutual respect, collaboration, and continuous learning. We believe that empowered agents create exceptional experiences for our clients, and that belief is at the core of everything we do. In an industry that's constantly evolving, we remain steadfast in our commitment to innovation and adaptability. We embrace technology not as a replacement for human connection, but as a catalyst for enhancing it. From advanced marketing strategies to streamlined processes, we leverage technology to enhance efficiency, transparency, and results. We don't just meet industry standards—we set new ones. We believe in raising the bar and redefining what it means to be a leader in real estate. Our dedication to excellence, integrity, and client satisfaction sets us apart, and it's what drives us to continually push boundaries and exceed expectations. So, whether you're a client looking for a personalized, unparalleled real estate experience or an agent seeking a supportive, forward-thinking brokerage, we invite you to join us on this extraordinary journey. Together, we're not just reimagining real estate—we're elevating it to new heights. Welcome to ALANTE Real Estate, where your vision meets our passion.

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