We use cookies to enhance your browsing experience and deliver our services. By continuing to visit this site, you agree to our use of cookies.More info
ALANTE Real EstateALANTE Real Estate
Call Us:

508-746-0033

Message Us:

[email protected]

  • Meet us
  • Buy with us
  • Sell with us
  • Explore the South Shore
  • Explore Cape Cod
  • Blog
  • Join us
  • Contact us
    • Call Us:

      508-746-0033

    • Message Us:

      [email protected]

    Featured Image
    Real Estate you should know

    Need to sell your home ASAP?

    What if your plans to sell your home got derailed due to the novel Coronavirus? Learn how the Kelleher's kept their plans...

    • Susana Murphy
    • April 10th, 2020
    • 7 min read

     

     

    What if your plans to sell your home got derailed due to the novel Coronavirus?

    Learn how the Kelleher's kept their plans to sell in the spring of 2020 and successfully sold their home in 1 day during the ongoing pandemic.

    Back in 2019 The Kelleher Family made a decision to put their home at 39 Rocky Pond Rd, Plymouth on the market in the Spring of 2020.  They contacted Susana Murphy, CEO/Broker Owner of ALANTE Real Estate to discuss the best market strategy, price and timing. They also wanted guidance on getting the home ready so they could take the winter months to prepare the home to enter the market.

    Susana worked with them on a timeline and pricing strategy and began to assist them on how to properly stage the home to get top dollar in the spring market.

    DOWNLOAD OUR STAGING GUIDE HERE

     "We loved the ideas Susana suggested.  It’s all about de-cluttering and simplified decorating.  It was very easy to do at minimal cost." 

     - Arlene Kelleher 

     

    Little did we know that a pandemic would be part of 2020!  

    “Selling our home was the goal, now what”? Do we push back to the fall market and see where we are at then? Can we even sell our home during COVID-19?

    After several phone consultations to decide what was best for our clients, we agreed moving up the date instead of pushing it and implementing our  Virtual Selling  campaign ASAP was the right course of action.

     HERE IS HOW WE DID IT ⤵️

    STUNNING PHOTOGRAPHY

    Our Media team had a date scheduled in March for photography which we immediately moved up to February 29th.  We had no time to waste and the home was now staged and perfectly positioned.  Our professional photographer Bryan was able to access the home without any special guidelines in place by the CDC at that time. Bryan was extremely professional and got the job done, the photos came out beautiful!

     

     "The pictures of both the exterior and interior of the house were done professionally.  They showed the true beauty of our home." - Arlene 

     

    The first impression is crucial.  Buyers are looking through thousands of property photos as they search for a home.  With only a short window to capture a buyer's attention and have your listing stand out, your property photos have to stop them in their tracks.

     Since then, each of our photographers are strictly  following the CDC guidelines at this time with all precautions in place.   

    Once the photos arrived, our Pre-Marketing Efforts Began...

    Our marketing department was able to start the pre-marketing process prior to the stay-at-home advisory being put into place.  They began to implement a 3 week marketing campaign for this home to get the word out and start exposing the property to as many qualified buyers as possible.

    We used advanced online marketing and social media campaigns to target, track and qualify buyers. For each property we market, we determine the profile of the potential buyer and run custom campaigns that speak to them. Once the time came to launch the Kelleher's property on the open market, our Market Department was working safely from home and able to get the job done.

     The social media campaign alone put this property in front of 11,980 people with 6,198 interactions and photo views! 

    With a company database of 16,269 people, we tailor each person within our database to an appropriate buyer profile. When we get hired to sell a property we are able to customize a list with only the people that fit the criteria of your home, this property list matched 2,451 potential buyers. An email marketing campaign was created and sent to them announcing the new listing entering the market and the no-contact open house details.

     This marketing campaign resulted in 70 inquiries.  

     

     "The brochures were just as beautiful as the photography.  What was posted on the real-estate websites was a true representation of our home." - Arlene Kelleher 

     

    On March 19th, On March 19th, we decided in lieu of the traditional showings or open houses we would do a FB live tour. We implemented a strategy to notify potential buyers of the Facebook Live Virtual Tour that Susana Murphy was planning to host via a Facebook Live notification reminder.  We promoted this Facebook Live Event for 6 days leading up to the Virtual Tour, a lot of buyers were thankful of this effort as they were able to view the home from the comfort of their homes.

     

     BELOW IS THE FACEBOOK LIVE VIRTUAL TOUR OF THE PROPERTY 👇🏼 

    Susana Murphy worked hard to screen each of those inquiries to ONLY those buyers that were pre-approved and ready to buy the day we launched on market, this was priority, time was of the essence and safety our number one goal.

    NO CONTACT SHOWINGS

    By this time we had put in place an extensive qualification process to eliminate those just in the browsing stages from the qualified buyers ready to purchase a house. Several steps needed to be followed and completed by the buyer and buyers agent before we could allow them into the property. Having the Facebook Live Virtual Tour helped tremendously.

    Here was Susana's showings process for this home: 

      

    At the end of it all, we did it!  We found 5 qualified buyers ready to purchase.  What came next?  

    Susana scheduled private individual showings on Saturday March 28th in 15 minute increments for all 5 buyers and their agents in lieu of hosting a standard public Open House.

    Susana set herself up outside of the home with gloves, booties, sanitizer, brochures and disclosures. She greeted each qualified buyer and their agent from 6 feet apart, required everyone to either remove their shoes or wear all precautionary items she had brought with her and had the house set up already with lights on, all doors open etc. so that all people had to do was to walk through, in and out, one family at the time.

     

    The Results

     THREE offers‼️

    They put this house under contract only having to show the property for a few hours on 1 day.  The no-contact home inspection and the no-contact appraisal have both been completed at this time. 

    We are just days away from Virtual Closing day, which will also be done without face to face interactions, per our Virtual Selling process.

    ELECTRONIC CLOSING

    Their Attorney will sign closing documents on their behalf via Power of Attorney, they are now calling these closings 'Curbside Closings'.  The end. 

     "Our Realtor, Susana Murphy and our Marketing Coordinator, Alexis, exceeded our expectations.  They walked us through the process in an organized and succinct manner.  They were quick to respond to any and all questions.  They made the whole process as effortless as possible.  Given the worries about COVID-19 we felt they put safety at the forefront of the entire process.  " - The Kellehers 

    Schedule your Virtual Consultation today!

    We're ready to embark on this journey with you, and make it unforgettable.

    Author Photo
    About the author

    Susana Murphy

    508-345-5632
    • facebook
    • instagram
    I'm Susana Murphy, and I founded ALANTE with a clear vision and a passion for redefining what real estate should be. Let me share with you why ALANTE exists, what we stand for, and what we aim to offer both our valued clients and our dedicated agents. ALANTE Real Estate wasn't just a business venture for me—it was a calling born out of a deep-seated belief in doing things differently, and doing them better. Having been in the real estate industry since 2005 myself as a top producing Realtor, I saw firsthand the immense potential for innovation and improvement. I recognized that traditional practices were falling short in meeting the evolving needs of clients and agents alike. My vision for ALANTE was simple yet profound: to elevate the real estate experience by combining cutting-edge technology combined with story driven marketing and timeless values. In an industry often defined by transactions, I wanted to focus on service. I wanted to create a space where clients felt heard, valued, and supported every step of the way, and where agents could thrive in an environment that prioritizes collaboration, growth, support and integrity. At ALANTE, we believe in offering our clients more than just transactions—we offer them transformative experiences. We understand that buying or selling a home is not just a financial decision; it's an emotional journey filled with dreams, aspirations, and life-changing moments. That's why we approach each interaction with empathy, expertise, and a genuine desire to exceed expectations. For our agents, ALANTE is more than just a brokerage—it's a community of like-minded professionals committed to excellence. We provide our agents with the tools, training, and support they need to succeed, all while fostering a culture of mutual respect, collaboration, and continuous learning. We believe that empowered agents create exceptional experiences for our clients, and that belief is at the core of everything we do. In an industry that's constantly evolving, we remain steadfast in our commitment to innovation and adaptability. We embrace technology not as a replacement for human connection, but as a catalyst for enhancing it. From advanced marketing strategies to streamlined processes, we leverage technology to enhance efficiency, transparency, and results. We don't just meet industry standards—we set new ones. We believe in raising the bar and redefining what it means to be a leader in real estate. Our dedication to excellence, integrity, and client satisfaction sets us apart, and it's what drives us to continually push boundaries and exceed expectations. So, whether you're a client looking for a personalized, unparalleled real estate experience or an agent seeking a supportive, forward-thinking brokerage, we invite you to join us on this extraordinary journey. Together, we're not just reimagining real estate—we're elevating it to new heights. Welcome to ALANTE Real Estate, where your vision meets our passion.

    Similar posts like this

    South Shore Communities

    Best Places to Live in Hingham Massachusetts: Neighborhoods Explained

    Hingham is known for its incredible colonial history and stellar location on Boston Harbor. Hingham is a beautiful town ...
    Read more
    New Construction

    Saltash at Chiltonville 🏡 New Construction

    TYPE: Single Family Homes, 55+ community
    Read more
    New Construction

    Waverly Oaks 🏡 New Construction

    TYPE: Custom Single-Family Residences in Plymouth
    Read more
    ALANTE Real Estate

    The next generation of modern luxury on the South Shore & Cape Cod

    ALANTE Real Estate

    Call Us:

    508-746-0033

    Message Us:

    [email protected]

    Footer Links

    • About
    • Careers
    • Seller Services
    • Blog
    • Buyer Services
    • In The Press
    • Contact Us
    Privacy Policy

    ALANTE Real Estate © 2025

    Powered by